Monkey business

A strange monolith had appeared on Pearse Street this morning as I emerged from the aptly named Pearse Street Station. 
I instinctively approached it with caution and very very very carefully brushed the back of my hand against its smooth surface while grunting inquisitively. 

Then I remembered that in this very spot yesterday stood one these fancy JC Decaux advertising video screens.
Jean-Claude, oh Jean-Claude, what were you thinking? Erecting expensive and (more crucially) breakable articles of street furniture bang in the middle of nackeragua? With bored, intoxicated yoofs with stones and hammers and crowbars and more testosterone than brains? What were you thinking Jean-Claude Decaux? 
Unless you sell your advertising for €8,000 per minute, it's never going to work...