It's about the stories you tell

'Marketing is no longer about the stuff that you make, but about the stories you tell'. Wise words from Seth Godin. I first discovered this marketing writer, this genius of a storyteller, through audiobooks and podcasts via iTunes. I had studied marketing and read a lot, but much of what I had consumed was dry, text-book stuff - educational but not inspirational. Then I read Seth.

It's all about storytelling. Telling the truth of course, not just made-up fantasies. Companies that tell stories, that's where it's at. So many doing it well, but boy, don't we see some bad stories, some non-stories. Time for a change.