Like many of us, I pride myself on being impervious to advertising.

This evening I was watching a video on a flooring website that riled me so much ("It matches the sustainable image that is important for many retail concepts" / "The most important part of this collection is the fact that it will appeal to young architects and young designers because it really shows a new and modern way") that I almost decided then and there not to buy their product. Impervious, eh!

The swim was very much more relaxing.