He's leads the way

Motorhome. Motor coach. Mobile home. Which is the right word?

They are now to be seen, one by one, driving through the town of Akureyri and surrounding area. That's a sure sign of Spring here in Iceland. When they've made a long line of those vehicles and gradually move, a bit too slowly, on the main highway and country roads - that's when you know it's Summer!

I've never seen one with a slogan like this before. Interesting, I must say. And it's foreign, as you can see on the registration plate. From the UK, right?

I didn't follow it for long, since I was going in another direction. The story of my (spiritual) life, really :)