Chelsea dairy

They used to be marked by a cow's head. This one is in Old Church Street. S&I walked past it as we meandered our way through streets of Chelsea cottages to South Kensington to meet friends for brunch.
At South Ken we tried to identify the shops that had been there since before the area's development into Fitzrovia. Medici gallery and the bookshop and Granger's fishing tackle - that's about it. How do you sell enough fishing tackle in central London to cover what must now be outrageous rents?