McGuffin!

We're soon going to start selling our own brand of lager at Filmhouse, so last week we had a competition on Twitter and Facebook to come up with a suitable name. We had loads of great suggestions (and many, many terrible puns that made us laugh a lot) and chose the winning name yesterday. For those who don't know, a McGuffin is a term coined by Hitchcock for an object in a film or book which seems important but is really just there to advance the plot. We liked the name because it's a very pleasing word, it's film-related but not in an elitist way, and it fits - it's not the pint of lager in itself that's important, it's what it leads to! This is the rough design we've come up with for the label on the tap - I used my self-taught and extremely rudimentary Photoshop skills to incorporate Hitchcock's profile into the Filmhouse star.

P.S. We're not brewing it ourselves, in a shed out the back, Belhaven are!