Business, Art, Immagination

Artists, novelists, poets, musicians - they are all in the imagination business yet they are often absent from the business world. I indulge in artistic practices because they take me out of the mind I spend too much time in - the rational, thinking, analytical mind - into a different space where almost everything is possible; where the challenge is to look at the world in a different way, creating new stories that are sufficiently alternative to the reality we already know.

-Dr Joseph Zammit-Lucia