Marketing Strategy

Nice way to market five new executive homes ( Wonder what defines a home as "executive") but I would have thought that they could have come up with a more enticing name for it other than the one they did.

Now I am sure that it is pronounced differently in the local tongue than I say it but to me it sounds weird. Good job the "R" is not a "W" otherwise they may have had a bit more trouble on the sales front.

Seriously I have watched these homes go up and they look superb but just how many banks would I have to rob to be able to afford one.