Sign of the Times?

This board has been, very recently, placed on the wall of an extremely tiny holiday let place at Bonchurch Beach. The London owners recently renovated it. There are steps at the side which form part of the coastal walk. It is part of my daily walk too.
Maybe it’s me but I feel it is incongruous amongst the sea and in a quiet rural area. I doubt there are many walkers there when it is dark or late at night. The beach is small with no facilities . I find it very ‘over the top’ .