Lonely prince in the land of soup

I was just a soup I bought. I normally buy another brand of miso paste but I thought I'd try this new soup. Then when I got it home I realised where there should be a picture of a bowl of soup, there was a picture of some girls, in bikinis, frolicking around. On my soup. On my effing soup.Why?
I said on my instagram this was stupid. Why does there have to be a picture of semi naked girls on my soup? Pictures of this sort have their place, but it's not on bloody fermented soup paste. They look better than miso paste I suppose, which admittedly is a brown goop, but so do ponies or balloons or cakes or very many completely unrelated things and besides, as my sister pointed out, it looks like a bikini waxing kit.
Itsu, the maker of the soup, saw my post, and said that they had paid some famous photographer to take pictures of 'healthful outside living'. Well, itsu, here are some things you should know:
1) skinny girls are not always healthy. Some are, that's just the way they are designed, but sometimes being very ill makes you skinny. Sometimes trying to be very skinny makes you very ill. Sometimes you'll be nutritionally deprived and come down with osteoporosis later after a life of crippling fatigue.

2) Boys can be healthy. And old people. And children. And Asian people. Lots of different sizes types and ethnicities can be healthy, drink soup, and go outside (with or without a bikini).

What you are doing, itsu, is hoping to cash in on the cultural insecurities of women. What you hope to say is 'hey, drink my soup, and you will look like this' and what makes me angry is I'm supposed to look in the mirror and think 'I don't look right.My thighs are too big. My stomach too. I have to drink more SOUP' They don't care about girls and women feeling bad about themselves or drinking 42 calorie soup instead of dinner or the massive damage that does.
Itsu, If you want to make some ridiculous claims for you soup, why not make kindness soup. Soup you can share with a friend when they are down. The soup of love. Why not make THE SOUP OF LOVE and at least the world might get better instead of this advertising led skinniness paranoia hole we are digging ourselves into.
I hope that instead of using the insecurities of women raised in the western culture to sell soup, itsy have excluded the bulk of your soup drinking market. I hope that the men, children, elderly, middle aged and yes, women of the correct demographic who have a brain enough to say 'hey, itsu, STOP. The ideas you are pushing damages lives!' will not buy your product and you will instead be forced to start selling your Miso as a nice tasting product, that makes a good snack, that can be part of a healthy lifestyle. Or an unhealthy lifestyle, because if you eat 5 donuts at coffee break because your lunch wasn't filling enough, then maybe miso was the cause, along with your own stupidity.

Myself, I recommend clearsprings sweet miso paste, it has a picture of brocolli with miso paste on it on the front, which also represents a healthy lifestyle even though it's not bikini clad, and you can mix it with water, seaweed if you wish and soy sauce to taste so it's not horribly salty. I also recommend exercising most days, because you live in a body designed to move often, especially if that exercise involves dancing in an absurd fashion, which is my favourite from of exercise, and eating the odd cake or dollop of mayonnaise, because fat is essential to brain health.

You can see my instagram commentary here http://instagram.com/p/aagVNqSqCX/# because I'm really profound of the bit where I'm telling their packaging isn't celebrating healthy living, it's celebrating skinny white chicks in their pants.