Bold and the beautiful - really??

I never watch TV in the morning, but when one is sick and cant' read or do anything that requires any mental or physical activity, then exceptions can be made... I turned on the TV and couldn't believe it when I saw the soap opera that was playing on Channel 2 (Icelandic channel). I googled it and found out it has been running since 1987 ... and some of the actors have been a part of it the whole time. That's endurance!