Royal Mail

The Royal Mail has just announced the details of its offer of shares to investors prior to the multi billion euro sell off timetabled for early October 2013.
If investors want to take a punt at the UK Postie industry they should be aware that the cost of the shares will be between 260p and 330p each and the price they pay will be unknown until the day of the sell off.
What does this mean?
Well, imagine walking into your local Tesco or Morrisons and for a pint of milk and being faced with a label on the shelf reading “This product will cost between 43p and 62p depending on consumer demand, good luck!”