Anyone recognise this shop?

I don't mean this particular shop in Härnösand but the chain of shops. I've used this shop in Sweden, in Britain, in Greece and in Germany and they always look more or less the same, have the same brands, and are pretty much the same size.
The only real difference is the language on the products and that in Sweden they don't sell alcohol stronger than 3,5% whereas in the other countries they include wines and spirits.
If you look closely you'll see the name in the photograph!
We like this shop, not because it's cheap but because they have DIFFERENT stuff and because their stock changes - this week you can get English cheddar, next week you can't! Paradoxically this makes shopping here more fun, rather than the more normal boring shops where you can always buy the same stuff, the same brand, and the same size! You search around for new things and even to check if any old favourites have reappeared.
So here we are, me and Jan, on the way home from work buying a few things for tomorrow's party and tonight's tea.