BOGOF
BOGOF offers are irresistible and encourage a tendency that I already have... that is... the urge to buy two of everything.
The "logic" goes a bit like this:
I need item X because we are going to eat it/drink it/clean something with it. But when we've done that... we won't have it anymore... but if I buy two...
Add that train of thought to a special offer and hey!
A cupboard full of spares.
Happy Tesco's, happy me!
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