Morrison's Discount Store, Deepdale, Preston

Some street furniture near one of the entrances to the new Morrison's Discount Store, Deepdale, Preston.
Morrisons has ratcheted up its focus on innovation with a new testing ground store in Preston as it attempts to inject dramatic retail theatre into its offer. The store, seen as a breeding ground for new ideas, features swift ‘tunnel scanners’ on each till to speed up the checkout process. It also features TV screens advertising brands and an on-screen recipe advisor in the produce department.
Morrisons has devised a new system whereby its fresh meat, chilled and frozen products are replenished from chilled corridors running behind each aisle, allowing the retailer to cut visits to the warehouse as it aims for 100% availability.