Way markers.

The bird-feed supplies were heading towards an impending famine, so we nipped into The Birds' Bistro on the way home from a foraging expedition to Keswick.
The recent demise of the local Morrison's being an excuse. (Not that we're all that keen on Morrisons in the first place)

I had seen these two before, they look quite original but they weren't precisely there when such things vere in vogue as the road's relatively new.

Don't ask for a translation of "Huttonsoil". (Right hand plaque)
All I can tell you is it's NOT an advert for an extinct engine lubricant.