At the movies

The weather has been rather bad here in Reykjavík today but it didn't bother us much since we spent the afternoon in the good company of friends and then went to see a movie with my parents after dinner. Picture snapped during the ads before the movie started - and is it normal to have 15 minutes of advertizing? It was supposed to start at 20:00 but didn't begin until 20:15! I must be getting old...