Voir - Tailored Opticians

For my current project i am creating the identity of a Opticians called Voir. I have taken the company in a tailored way. With the idea that you go in and get everything measured up as your there and its very fancy and bespoke.

Today i have completed my letterhead. I wanted to create something very unique as far as letter heads go. This would be on the bottom of each letter received. You would then pull out the tape from the end tab to reveal the companies details as well as a little measuring scale along one side.

I have just realised i have left off the phone number, but i will be sure to add that in. :)

Hope you like.