Blink

I'm currently head (shoulders, knees and toes) deep running a pitch to win a new marketing campaign for a well-known sports organisation (my lips are sealed).

As such, I now seem to have a very finely tuned radar for all things sports branding. Hence why Puma's window must have caught my eye on the way home (that and the spectrum of colours, of course). I love the dynamic, almost ballet-like movement, of the footballer that's been captured - and the fact that if they hadn't caught that on camera, if you'd have blinked, you'd have missed it all together. As a brand campaign, it works. Would love to see some more adaptations...