Hype

This graphic on a road tanker is repeated time and time again by companies seeking credits through supposed green credentials.

But what does it mean? Marketing people are promoting this as a positive but unless it's backed up by substance it's quite meaningless.

A few years ago Solutions was the buzz word on every livery and much advertising. The craze soon to moved on.

As the Referendum campaign becomes even more outrageous we have daily examples of unsubstantiated hype.

Where are the watchdogs, where is the compliance. Answer: Nowhere.

Question, how green is my valley?
Answer, as green as you like because no one will question it.

To marketing people and politicians, don't treat the public with disdain, it will come back to haunt you.