Milk looking like whisky

On the right is the milk I usually buy...last week I could not understand why I could not find it, instead there was this black container that looked like a Jack Daniels whisky bottle. Since they don't sell liquor in the supermarket, I did not know what it was doing there. It was only after I saw on the TV that the dairy company had launched a campaign where they will donate 15 Icelandic kronun (about 7 British pennies!) to the hospital for each milk carton sold, that I realised this was my usual milk dressed up as whisky. I do not know why they chose that packaging, will have to ask around.