MarketingRetail

By MarketingRetail

Dark side of business relationships vol. II

On my way back from London and after a very good workshop on the dark side of business relationships..
The conclusion? Although much of the previous research has focused on issues like trust, commitment, cooperation etc. a remarkable phenomenon has been observed: Relationships that appear to be doing well are often the most vulnerable to failure due to forces of destruction that are quetly building beneath the surface of the relationships. The seminal work of Anderson and Jap (2005) on the issue is definately worth reading.

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