La birra di Au. Il sapore della Baviera.
The beer of Au (in der Hallertau [editor's note]). The taste of Bavaria.
The English ad line is "Auer Bier is our beer", by the way. That obviously is not relying on the content that much, but on the assonance of the German and English words.
For a more attractive (and much more English) beer ad look here!.
Also, that's almost a selfie. For a not-so-serious stance of the American Psychatric Association on the matter, see here.
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