For 'Singles' Day

It is not an official holiday in China but a coined social culture among the young generation who are still single to show their bitterly anti-Valentine Day celebration. Official or not, it has become predominantly commercialised and globalised. See how BBC and WSJ report it.

But to me, 11.11 are pairs and should be perfectly for couples. 10.10 or 01.01 is more likely for singles.