A killing

A local Aberdeen paper is advertising a cammo dressed doll in the form of a lovable army bear with the header “A Bear for a Better Future.”
Seemingly for “Just £24.95” readers can buy a “Help for Heroes” endorsed doll created by John Beswick.
I have absolutely no issues with the Help for Heroes charity. In fact I am happy to promote and support what they do to promote the recovery of the wounded, injured and sick men and women whom we send out to war. Goodness knows, they need our help in many ways.
What I do object to is the measly 6% of each doll sold which will go to the charity. Do the math, that’s £1.49 per sale.
Who is making a killing here?