The Price of Cheese

Amongst all the manic bartering, loosing each other in a vast technology complex, getting Jack's computer fixed against all odds and bantering with several cheeky salesmen, we couldn't help but notice this... It turns out that Waitrose export to Malaysia, and are considered so fantastic, that people are willing to splash out the equivalent of £5 for 10 slices of their standard English cheddar! Whaaaa?!