What's the end of the word?

Walked around Digbeth today with my little sister and her boyfriend, who were visiting each other in the halfway point between their respective universities. It was is a beautiful day in Brumeejam and I got quite carried away taking pictures of things reflecting off other things. As usual a few pictures of the Selfridges building snuck their way into my camera.

But here's an old door in Digbeth, where the coach station used to be. I'd love to know what the rest of this word once said.

Ah, I've just worked it out, but I'll leave it for others to guess.