You know you are in Austin when

you see a baby bootie display that looks like this.

Before I lived here, I had no idea that college football could be such a big deal. (I guess this shows how clueless I really am.)

My brother went to The University of Texas, and he had me wearing burnt orange T-shirts and doing Hook 'em Horns before I could walk, but I thought that was just him.

I was wrong.