Right way.
It must be great to have a job where there is a definite right and wrong way to do things. If you build a bridge the wrong way it falls down simple as that.
I find it frustrating when people tell you that this is the right way to approach a campaign and that's the way it has to be done. Today however going against the grain has produced the desired response, hooray for Fridays.
Have a good weekend.
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