Material Girl

Today at Macy's Herald Square (in New York) we launched Madonna's new fashion line, Material Girl. Madge's daughter Lola helped design the collection, which harkens back to the original Material Girl's iconic 80's look: vintage pieces layered with thrift store gems. We literally worked until the very last seconds on the visual displays and merchandising in the Material Girl shop, only to have the droves of die-hard fans and shoppers tear through the racks in a matter of minutes! But it was all worth it!