Cinnamon Roll Call

It's Cinnamon Roll Day here in Sweden (Kanelbullens dag). There's an organisation called The Home Baking Council, and in a stroke of brilliance they launched this for PR purposes in 1999.

Apparently, it struck a chord with Swedish people (remember, we eat more sweets than anyone in the world) and when I arrived at the Da Matteo Panetteria the rolls were almost gone. A fresh batch was in the making.

Yes, they were yummy.