Get Back

The Beatles are back at the Hammersmith Odeon!

Nearly 45 since their last appearance at the Hammersmith Apollo, they now grace the front of the building on a large billboard poster advertising the appearance of their digital music on Apple's iTunes.

In late 1964 and early 1965, The Beatles played 38 shows there over 21 nights, plus later that year their last shows there were two gigs on 10 December 1965. The following day saw their last London live shows, at the Astoria Cinema in Finsbury Park.

The advert was placed deliberately high enough to be seen from the A4, which passes overhead where I was standing. From ground level the huge poster is quite imposing, and all the more striking for being a lot cleaner and less cluttered than previous posters in the same place.

(I included the act announcement boarding at the bottom to give some idea of scale. A cleaner alternative version from a separate shot is in my blipfolio here.)