Holiday Postcard?

Walking along Xiamen's pedestrian street today, I (and many others) spotted this company (I think they're optometrists) posing on the steps. They were shutting out "XIN NIAN KUAI LE!! (Happy New Year!!) YAAAAAAY!!"

They tried it with the signs (which translates to "warm 2011"), without the signs, everyone waving, and finally, of course, everyone putting up the traditional peace signs. I like this one the best :)