Building bodies

This was an upmarket hi-fi store, now it's devoted to building magnificent bodies. An enormous amount of space is devoted to padding and other equipment for fighting and building muscle, and most of all to stacks and stacks of huge containers of muscle food. You probably need an extensive workout programme prior to lifting up one of these things. Nutritionists appear to divide between those who say the stuff is worthless and those who say it's harmful. A combination of milk powder and growth hormone, no doubt. Whatever, the profit margins appear to be as generous as the packaging. Everything about the place says 'big' 'strong' and 'crass'. Or am I just a muddle class wimp? (Decided to let the typo stand.)