Pear Cider

I bought a carton of this stuff at our local booze supermarket a few weeks ago. It was a bargain thanks to an incorrect price on the shelf. $38 instead of $78. I stood my ground at the checkout and the gave it to me for the lesser price. I should have bought two cartons.

This is the last bottle. I probably won't be drinking it again for a while because it is nearly double the cost of regular pear cider.

Which makes me think that maybe this is all a big marketing ploy. Get me addicted to the good stuff then slug me with the cost when I can't go back to the run of the mill stuff.

Or maybe I am imagining things....