The funny thing is...

I have been accused, in the past, of being quite observant.

As we wander around shopping, I'd swear we walk down every aisle and while I certainly couldn't enumerate all the contents I'd have sworn I would have seen these before. Especially since they claim TWO lowering of price.

"Save even more
Morrison's Chocolate Chip
Shortbread Van Tin 375g
£9.99 £4.99 £2.99"

I know not where the hell This Daft Idea Of Capitalising Every Word comes from, I blame ''Them over there''.

BTW Morrisons is another group which, like Waterstone's, appears to abhor the humble apostrophe