simpleincompetence
I don't drink very often so drink beer even less often seeing as I alternate with wine on the rare occasions when drinking at all is deemed necessary so am unlikely to ever get round to ever drinking any of this stuff, especially when the advertisement for it I once saw on a television featured a mispronunciation of "vier" as "veer" rather than "!fear" (with that sort of silent implied glottal stop thing at the start) which you think any worthwhile marketing company would have spotted before allowing it to get anywhere near the telly seeing as they were so keen on insisting when Becks was first heavily marketed (or at least first caught my notice) that it was brewed in or near Bremen, Germany (unlike one of these other vaguely fashionable lagers with an Italianate or Span-ish name whose label proudly declares it to be brewed somewhere extremely local (at least making it slightly more ecologically sound than a heavily-transported product)).
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