Which way?

Hadrian's Wall path goes through Port Carlisle and this signpost on a private lane has very recently appeared.  I saw the owner removing it one evening last week.  I thought it was to protect it from the windy weather.  So decided to go back this mornng to see if had been put back. As you can see it has and even more surprising is there's a money box, I was speechless :)  Assume the owner is expecting walkers to take selfies for a small donation :)  Wonder if they will make much money, don't think so but you never know!