Deep Sooth, Pet

"Way aye Pet. Yer gan doon tha tunnel and then gan doon the A185. Turn right and then yer there Pet."

"Yer what?"

"Are yer simple, like? Deep Sooth. Deep Sooth Shields, man."

Translation:
"Ah yes, my good man. One goes South through the Tyne tunnel and then one proceeds along the A185 trunk road. Then one is in South Shields where the Barbour factory is. They make the Barbour jackets there of course, you silly fellow."