Seen on the back of a lorry

We've had a lovely day today. It was the birthday lunch of wife's nephew. After an uneventful journey to Warrington we arrived to a classic greeting "What are you doing here?" He knew some of his immediate family would be having lunch with him but not quite a number of extended family. It was great to catch up with some favourite family members and even the more challenging ones were on best behaviour. Our journey home was a doddle we couldn't make out where all the traffic had gone it was so light all the way.
As I'm mostly driven on longer journeys these days I get to see the scenery and what's around us. Today's blip is one of those things - a label sponsored by Commercial Motor and Truck & Driver on the back of a lorry - I could not resist snapping it. Speaks for itself!