Supergeil

Having been promised coffee and cake as a reward, this afternoon I walked with Dr D to the brand new Edeka supermarket about 2 km away.

It's a "flagship" store apparently, being just along the street from the company's HQ. I pretended to be interested.

The interest in the cake was 100% genuine, of course, so it got Blipped. Coffee and cake mid afternoon is one of my favourite German customs.

The whole thing made me think of one of the company's ads. Supergeil can be translated several ways, but one of them might not get past the Blip content monitors. "Super cool" might be best.

Edeka