Apochryphal

Aldwick, West Sussex, part of the Bognor Regis urbanisation to the west of the town or a village in its own right, depending on your source, on a gloriously sunny and surprisingly mild Sunday morning. In 2001 It had a population of 11,000, probably many more now as it is a popular retirement place and the baby boomers are retiring in force.

Believe it or not, Aldwick briefly became the focus of the British Empire when King George V went there to convalesce in 1929, at Craigweil House. The people of Aldwick claim that although Craigweil was in Aldwick, Bognor claimed the honour of restoring the King to health, and added Regis to its name from that time onwards.

King George is said to have been asked, while recuperating, to go out among the people of Bognor who were waiting eagerly to see him.
"I'm here to recover," said the King.
"But Your Majesty, the people of Bognor will be disappointed not to see you."
"Bugger Bognor," says he, and that's how the saying came into being. Allegedly.