Scottish Bluebells

This reminds me of a TV advert from a more innocent time. A young man is struggling to ignite the effigy of an unloved British Prime Minister.
"Cannae get the matches to light," he exclaims, in frustration.
"Try these, they're Scottish Bluebell matches," says another person in a sort of 'Connery as Bond' voice. The effigy then takes off like a Saturn 5 rocket.
Well that's my memory. It may be faulty, of course.