Box Designs

An uneventful five hour drive brought us from the small town of Pátzcuaro to the even smaller burg of Tequila. In my former life I worked advertising and design, so I have an affinity for marketing materials especially when it comes to tequila. I was therefore pleased to see this display of reserve box designs at the José Cuervo store. We have decided that Tequila is a like a factory town for Cuervo. We are staying in a hotel owned by the company, we ate at a restaurant owned by the company, and we will tomorrow be taking a tour of the company plant. To be sure there are other tequila companies here, but Cuervo is by far the most prominent.