Corporate Identity

According to Wikipedia, "a corporate identity or corporate image is the manner in which a corporation, firm or business enterprise presents itself to the public."

Our summer rental cottage business is named Periwinkle Coastal LLC, so we requested "vanity plates" for our pickup truck to reflect that name.  As we are limited to six characters, we left out all the vowels in "Periwinkle" -- hopefully the word is still obvious to anyone traveling behind us!