Day 362/21. On what planet is this a good idea?

So, here we have a seasonal offering from our local Marks and Spencer foodstore.
Ladies and Gentleman, I present Shredded Brussels Sprouts with added Marmite. Lets say 1 in 10 like Brussel Sprouts and 1 in 10 like Marmite. That's 1 in 100 who would like these flavours together.
On what planet would this be a good idea?
No wonder this limited edition was in the 'Reduced' cooler today. There was plenty left for you to snap up a bargain.....