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In Bermondsey, South London, it would almost be possible. I had to double take to see that this was a billboard for a fashion label. Working in advertising, it strikes me that a lot of creative fails to stop and engage people quickly. There is almost an assumption that people are interested in whatever product it is already and would be delighted to read any ad...which of course is far from true. This made me smile, although I don't know yet if I'll be ordering my next suit from 'Mark Powell'.