sometimes the wind

example: advert for reebok, 'i am what i am' campaign, "sometimes the wind"
source: http://www.ibelieveinadv.com/2006/10/reebok-runners-head-games/

analysis:
"sometimes the wind
is against me.
i breathe it only
because i have to.
i suck it in,
and spit it out cursing.
but today we're
going the same way
and it's everything
i can do
to stay on the ground."

sometimes, it's not an opposing force that compels you to fight and keep going.
sometimes, it's a force that works with you.

i really like how they personified wind, and then portrayed it as a painting on the wall. and in a similar vein to all the other adverts from this campaign, the runner just runs right past.