Rabbit? Lion?

I saw this in the rabbit enclosure in the Big Petstore while we waited to pay for our catfood, and wondered what it was - some kind of rabbit?

The internet tells me that it is a Lionhead Rabbit, a new breed originating in Belgium, when a long coated dwarf rabbit was crossed with a miniature Swiss Fox and a Netherland dwarf, resulting in a genetic mutation causing wool to appear around the head and on the flanks. In most cases the Lionhead is a friendly and well mannered pet. It is possible to train a Lionhead as they are very smart creatures, they can comprehend certain orders like come, play, and eat.  

I did not check the price in the shop but it seems they can be obtained from between £20 and £40.